When you don't know whether to scream with laughter or outrage...

[ciroccoj]

Wow. I know I'm probably one of the last to see this, but my jaw dropped at the Motrin babywearing ad.

Wow. Babywearing is "fashionable"? And it makes you look like an "official mom"? And it makes babywearers cry more than moms who don't wear their babies? Wow. Way to prove conclusively that you have absolutely nobody on your staff who knows the tiniest thing about what babywearing is all about.

Amazing. I'm choosing to laugh at it because it's funny in a train-wreck kind of way, but I think if I was still wearing my kids I'd be pretty damn pissed off. What a perfect example of utter Fail.

Comments

[linaelyn.livejournal.com]

I have no words.

[ciroccoj.livejournal.com]

I have several. I generally try not to swear unnecessarily, though, so I won't use them ;D

[linaelyn.livejournal.com]

I just saw an article that says they've retracted the ad (http://www.motrin.com/) due to pressure from babywearing mamas (http://consumerist.com/5091491/motrin-retracts-ads-after-babywearing-mamas-protest).